Data is now the most sought after commodity on planet earth.

Everything we do on our phones dictates what we like and reflects who we are as people.

When you watch YouTube videos the algorithms at work determine what you think you would like to watch next or otherwise known as “recommended”.

This recommendation takes into consideration all of your previous searches, view counts, time viewing and categories etc (done under your YouTube account) to come up with the most accurate suited content next.

If you aren’t paying for a product you use (ie social media platforms) then unfortunately you are actually the product.